Marketing Guide for For Sale By Owner Properties
The hardest thing regarding selling your home by Owner is getting your home listing out to all of the different places to find the right buyer. We give you the exposure you need to get your home sold. Over 80% of home buyers utilize the internet to research a new home. ClickYourMouseSellYourHouse.com lists your home on the MLS and many other high traffic web sites.When writing your
home description, your copy should be thorough yet short, simple and to-the-point.
Make sure to provide the critical facts buyers are looking for such as the
house's number of bathrooms, a re-modeled kitchen, etc.
Most home buyers quickly scan home descriptions, so it is
important that your house stands out. For example, you may want to add a header
such as "Priced below market value" or "For Sale By Owner."
Survey our web site's property listings and see how others have written their ads. You will quickly
see which are "buyer friendly." Copy their approach for your
description.
If you are taking a photo of your home, be sure that the home's
yard/driveway is uncluttered. Remove bikes, garbage cans and parked cars. The
same applies for interior shots. Move things around if you have to. Take lots of pictures. The more pictures you take, the better the
odds are that you'll get a few really good ones. We have a blog article about some free software available to get great photos.
Yard signs are one the most important marketing tools for home
sellers. They attract attention to your home. Professionally-produced signs
(like the ones we can send to you) impress to home buyers a "quality"
image of your house. Directional signs also help drive buyers to your property,
especially if you do not live on a busy street.
It is a good idea to create a flyer (with a photo) about your
home to give potential buyers. Consider printing copies of your flyer from your
listing management section on ClickYourMouseSellYourHouse.com to give to people
who visit your home. Also include it in
the flyer/brochure holder that comes with your yard sign that you get from
ClickYourMouseSellYourHouse.com.
The MLS or Multiple Listing Service will also help market your
home, particularly to real estate agents who may know of buyers seeking a
property like yours. The MLS is a directory used by real estate agents to
announce to other agents that they have a home for sale. However, if a real
estate agent finds you a buyer after seeing your home on the MLS, you must
usually pay that agent a 2.5% to 3% commission (the law states that all
commissions are negotiable, however).
As every salesman knows, to be effective you have to really know
your product. And who knows your home and neighborhood better than you?
Certainly not a real estate agent, who, in all likelihood, has spent only a few
moments in your house before showing it to prospective buyers.
Contact ClickYourMouseSellYourHouse.com today and get your house on the MLS. Start with the most powerful tool you can get to get eyes on your house and get it sold!
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